Hi, I'm Finley. I make things on the web for small businesses. I'm currently a full stack web developer at Digital Impulse.

I create custom WordPress websites that are accessible, responsive, and user-friendly on the front-end. On the backend, they are performant, search engine optimized, and intuitively designed to be easy to manage content.


  • Full Stack Web Developer at Digital ImpulseJuly 2021 - Present

    Creating robust, performant WordPress sites for Digital Impulse, a Boston-based web, design, and marketing agency.

  • Freelance Web Developer2017 - Present

    Completed many freelance projects with clients, including custom WordPress websites, hosting, custom WordPress plugins, converting PSD to HTML/CSS/JS, and more miscellaneous web development work. See my freelance portfolio

  • Frontend Web Developer at AllPeopleJun 2019 – Dec 2019
    • With another developer, co-created a Shopify site with 7,000+ products
    • Developed a referral link tracking system in AJAX, Liquid templating, jQuery, and vanilla JavaScript
    • Built a similar WooCommerce/WordPress version, writing custom PHP functions
    • Designed eCommerce emails in HTML/CSS
  • Student Front End Developer at Cal Poly SLOJan 2019 – Aug 2019
    • Worked alongside the UI/UX developer for Cal Poly’s Administration and Finance Department (AFD)
    • Created dynamic forms with JavaScript, jQuery, and PHP
    • Built responsive department pages using Foundation following best practices in accessibility and UI/UX
  • Web Developer at Canterbury Gardens & GiftsApr 2017 – Sep 2018
    • creating advertisements for mailing lists and emails
    • used marketing tools like MailChimp and Hubspot
    • managing a database of 10,000+ SKUs
    • web development on Magento
    • Later rebuilt entire website on WordPress/WooCommerce with a custom theme, migrating the Magento database and doing SEO work for the website.
    • used custom PHP, Sass, HTML, and JavaScript to convert visitors to paying customers


I am a full stack web developer who has been making websites for small to medium-sized businesses for over 5 years. I have experience working with many types of individuals and organizations - churches, nonprofits, my university, online stores, and more.

When using WordPress, I extend its functionality to the fullest - utilizing its great parts as an admin panel and CMS, while minimizing its not-so-great parts, like PHP and database queries. Aside from WordPress, I also work end-to-end on full-stack web applications with strong front-end skills in JavaScript, PHP, and React with a focus on accessible and functional UI/UX and an eye for design and good typography.

  • WordPress, WooCommerce, Shopify, Laravel
  • React, Gatsby, jQuery, Bootstrap, Sass, PHP
  • Node.js, Express, Firebase, mySQL, mongoDB
  • Nginx, Docker, npm, gulp, Yarn, Composer, Git
  • Photo/Graphics: Adobe Photoshop, Illustrator, XD


"We have found Finley to be an absolute delight to work with. He has responded to every challenge we have presented and delivered by far the best results we have experienced in our long history of website programming."

Matt Miller, Paso Robles Ironworks

"I have employed several different tech people over the years and Finley is by far the best I’ve worked with! He is extremely knowledgable in so many different areas. He has the ability to explain things simply to me and not make it too technical. He’s a pleasure to work with and I highly recommend him."

Nancy Fox, Skinnykitchen


I have a B.A. in Political Science from California Polytechnic State University, San Luis Obispo. I studied the effects of surveillance, the emerging data-driven business model of modern technology companies, and their effects on American democracy and society.

This site was statically generated by Gatsby and hosted for free on Netlify .

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